At Sundance, New Routes to Finding an Audience

Brooks Barnes in The New York Times:

PARK CITY, Utah — The starkest picture to emerge from the opening days of this year’s Sundance Film Festival may be of an independent film business forced to stretch in untested directions because its old distribution model no longer works. Standard operating procedure over the years at Sundance, the cinematic bazaar now under way in this resort town, has been simple: show your film and hope it plays well enough to attract a theatrical distributor or, if the movie is particularly small and arty, a video-on-demand deal.

More here.